Opportunities and challenges of value co-creation
نویسندگان
چکیده
منابع مشابه
Strategic Value Co-creation Model in Banking Industry of Iran
Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...
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ژورنال
عنوان ژورنال: International Journal of Contemporary Hospitality Management
سال: 2017
ISSN: 0959-6119
DOI: 10.1108/ijchm-08-2016-0479